Blog

Inspiration & Information

I hope that these posts will be a source not only of inspiration but also information as you plan for your own photo shoot or event!

Benefits of Having a Professional Photographer at your Nonprofit Fundraising Event - Orlando Event Photographer
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Benefits of Having a Professional Photographer at your Nonprofit Fundraising Event - Orlando Event Photographer

If you are a nonprofit in the Orlando area and you have an event coming up, please get in touch! Professional photography is a great tool to continue your mission after the event - your participants are excited to share their photos in their own network, it provides you with documentation of the event as well as content about it, plus it’s excellent for marketing the event next year!

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Ways to Use your Brand Photos Effectively to Market Your Business | Orlando Brand Photographer
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Ways to Use your Brand Photos Effectively to Market Your Business | Orlando Brand Photographer

I know that brand photography sessions can be EXTREMELY helpful to my business clients but I also know it can feel overwhelming once all of the images are delivered. I’m here to help you! During our planning session we’ll plot out where and how you’ll use your images and I’m always here to assist if you ever need help implementing things. Let’s chat about getting your Orlando brand photography session scheduled soon!

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Behind-the-scenes on a Headshot Session - Orlando Headshot Photographer
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Behind-the-scenes on a Headshot Session - Orlando Headshot Photographer

I offer two types of headshots for clients in the Orlando, FL, area. We can either do more of an environmental headshot (inside or outside) or we can do headshots in front of a backdrop. I currently offer white, gray or black backgrounds. I don’t have my own studio so I bring the studio to you! It is difficult to explain to folks exactly what the setup is like, so I thought it would be helpful to bring you along with me on my headshot session from this morning. Check out the video below to see what my headshot setup looks like!

This particular example is from a small business in Maitland with several employees that needed headshots. I also offer this service to individuals and small groups as well as larger corporate clients with 50+ employees!

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Skincare & Makeup Tips for Headshots & Brand Photos - Interview with Ashley, Licensed Esthetician & Makeup Artist with Marin Makeup
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Skincare & Makeup Tips for Headshots & Brand Photos - Interview with Ashley, Licensed Esthetician & Makeup Artist with Marin Makeup

I interviewed Ashley Marin, a licensed esthetician and makeup artist with Marin Makeup based in Orlando, FL, to talk about skincare and makeup tips for headshots and brand photo shoots. She shared why she thinks hiring a professional makeup artist for photo shoots is so important, how skin care can impact your makeup, tips for doing makeup on your own and even how to help your makeup survive in our Florida humidity!

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Tips for Using Social Media for your Business - Interview with Nicole from Ngage Digital Marketing
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Tips for Using Social Media for your Business - Interview with Nicole from Ngage Digital Marketing

I had the pleasure this week of interviewing Nicole Ryals of Ngage Digital Marketing. She specializes in social media marketing so I asked her a few questions that I thought I could benefit my brand photography clients. I’ve summarized some of her responses for you but you can also check out the entire video interview below. Enjoy!

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Why I Don’t Offer Airbrushing or Extreme Photoshop Retouching to my Brand Photography Clients
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Why I Don’t Offer Airbrushing or Extreme Photoshop Retouching to my Brand Photography Clients

I hope these points help you understand my creative decision to not offer extreme airbrush or retouching work for my brand photography clients. Of course every person is different so these “rules” aren’t 100% set in stone. If you have a concern, let’s talk about it and work together to makes BEAUTIFUL images that you and your followers will enjoy.

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5 Ways to Use Props in Your Brand Photo Shoot
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

5 Ways to Use Props in Your Brand Photo Shoot

One of my favorite things about Brand Photo shoots is that every one is completely different. I get to work with entrepreneurs and business owners and learn about their unique selling propositions, their personalities and what audience they are hoping to reach.

One way you can further personalize your brand photo shoot is through the use of props. They can be helpful in communicating your message and reinforcing your branding. Today I’m going to share with you 5 ways you can use props in your brand photo shoot.

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Commercial Use License: What it Means for You and your Brand Photos
Headshots & Branding Dawn Aiello Headshots & Branding Dawn Aiello

Commercial Use License: What it Means for You and your Brand Photos

Whenever you sign a contract with a photographer, it likely will include a section that outlines the ways you are allowed to use the images once you have them. So for example, it’s very common for family portrait or wedding photography contracts to have a personal use license which means you can share them online with family or make prints for yourself but you cannot use the images to advertise a business and you cannot sell them to a publication.

For my Brand Photography clients, I offer a commercial use license. I wanted to briefly go over what is included in that license so you understand how useful these images can be to you in advertising for your business.

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