Ways to Use your Brand Photos Effectively to Market Your Business | Orlando Brand Photographer
So you’ve taken your brand photos and you absolutely love them, but what do you do now? I thought I would share some ways that one of my clients used her images over the last couple of months to give you some examples of all of the things you can do with your images! If you haven’t done your session yet, this might be helpful for you to consider before we have our planning session.
Heather is an author based in Central Florida. I first met her on instagram but then got to meet her in person at one of her book signings! She’s so sweet and incredibly talented, so if you’re looking for a new romance read, check out her website!
Profile Photo
I think a pretty obvious use for your brand photos is to use it as a profile picture on social media, on your website, and in Heather’s example, as her author photo on Amazon.com. During your brand session, we’ll take a variety of “headshot” images, so you can use different ones on different platforms but still provide some semblance of continuity across all of them.
Social Media Content
Another probably obvious use for your brand photos are to use them as content on your social media platforms. One of the other things we discuss during your planning sessions is exactly where you’ll need to use your images. I’ll send you multiple folders of your images, so that you have them cropped/resized/optimized for each of your platforms.
Email Newsletter
Email Marketing is still an essential tool for most businesses, so don’t forget that you can easily add some interest to your newsletters or email marketing with your brand photos!
Graphics
You can take your images and manipulate them however you need to suit your marketing needs. You can remove your background and add your image to a template in Canva, you can add your headshot to a flyer, you can use your image as a background for a instagram story graphic - the possibilities are endless!
I know that brand photography sessions can be EXTREMELY helpful to my business clients but I also know it can feel overwhelming once all of the images are delivered. I’m here to help you! During our planning session we’ll plot out where and how you’ll use your images and I’m always here to assist if you ever need help implementing things. Let’s chat about getting your Orlando brand photography session scheduled soon!